Think Tank Photo Catalog - page 132-133

VISIT WWW.
THINKTANKPHOTO
.COM TO VIEW OUR COMPLETE PRODUCT LINE
132
ABOUT US / DESIGN PHILOSOPHY
ABOUT US
Think Tank Photo was established by bringing together passionate and creative designers with deeply experienced
and award winning photographers. Designers, Doug Murdoch and Mike Sturm, and photographers, Deanne Fitzmaurice and
Kurt Rogers, established Think Tank Photo in January 2005. This is the same year that Deanne Fitzmaurice won the presti-
gious Pulitzer Prize for photojournalism.
Think Tank Photo works with a focus on studying how photographers work, and developing inventive new carrying
solutions to meet their needs. By focusing on speed and accessibility, we prepare photographers to Be Ready Before The
Moment, allowing them to document historic moments that reflect their personal visions and artistic talents. “Think Tank”,
which is defined as an idea producing organization, perfectly describes Think Tank Photo’s company culture and mission of
creating inventive new carrying solutions. Think Tank has created a string of innovations since 2005 that have changed the
industry and created new product categories.
For us is more then just great product design. It is about supporting photographers doing their job. If we can design
products that help photographers travel more easily, take pictures faster, and organize their gear more efficiently, then we
have accomplished something beyond the bags themselves.
We continue to create and expand our solutions for photographers and we are still committed to the same values
and ideals that we had at the beginning. Today we still work directly with photographers to understand their needs and to
develop products that reflect their passion for creating great images. This partnership drives us to create very best bags we
can, that’s why we’re the choice of working professions around the world.
DESIGN PHILOSOPHY
A company’s product is the tangible representation of their brand, since the product is what the customer experi-
ences the most. Our products are created where our commitments, values, and causes merge. We’re obsessed about the
details, what we call “The Last 3%.” Because we believe these details are the difference between an average and an excellent
product. This is one of the reasons we use only high quality materials such as YKK’s abrasion resistant RC-Fuse Zippers. No
other company uses such high quality and dependable zippers.
We design great products for photographers, by talking to them.
Ever since Think Tank Photo started in a small garage our commitment to supporting photographers has remained
unchanged. We are committed to designing great products that meet the ever-changing needs of photographers and their
equipment. Our commitment to photographers is embodied not only in our products, but also in our customer service, our
“No Rhetoric” warranty and daily interaction with working professionals.
From a product design perspective, we believe that direct and unfiltered communication between the product de-
signers and photographers is absolutely essential. That is why we established our Design Board of working professionals that
are an essential part of our creative process. They provide us with insights, ideas, and feedback based on real-world experi-
ences. Initiating dialogue and discussion with professional photographers and visual journalists around the world insures
that our products are thoughtfully and faithfully designed and created.
As product designers, we are compelled to put in all the features and benefits that photographers want, which is
why we came up with our No Compromise Philosophy. And most importantly, thank you to the photographers and visual
journalists that continue to encourage us, support us, and believe in our vision and company mission.
CONTACT INFORMATION
VISIT OUR WEBSITE AT:
GENERAL INQUIRIES AND WARRANTY ISSUES:
RETAILERS AND DISTRIBUTORS:
MEDIA INQUIRIES:
PHONE NUMBERS:
1.866.55.THINK (1.866.558.4465)
Call Toll-Free: 1.866.558.4465
International Number: 1.707.527.0101
Fax: 1.707.527.0808
ADDRESS:
1105 N. DUTTON AVE. SUITE C
SANTA ROSA, CA 95401 USA
TO EXPERIENCE OUR PRODUCTS FIRST-HAND,
VISIT OUR WEBSITE TO FIND A RETAILER NEAR
YOU. THANK YOU FOR YOUR CONTINUED
SUPPORT. WE LOOK FORWARD TO BEING THE
CHOICE FOR ALL OF YOUR PROFESSIONAL
CAMERA STORAGE SOLUTIONS.
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